As SEO used to be simple till few years back but now it is changing and complexity increasing every year, to remain in competition the latest tactics to be followed. All those changes to be integrated to the plan and strategy to meet the standards, but the standards are moving a level up. We will discuss in this blog on what those 10 things you need to avoid while executing SEO actions to keep your website away from possible trouble.
Lacking content creation
Old, stale or copied contents create trouble. Contents should be fresh, informative; original which will be a game-changing factor which will impact your website’s search engine ranking. Focus should be on coming users and your niche field with an expertise so that it creates interests for the visitor and they keep coming to find answers of their problems, issues or needs. At the most one or two posts in a week keeps the freshness quotient of your site up. The topic should be related to audience needs and latest which keeps the visitors engaged.
Lesser quality content
Besides the freshness of contents, you also need to focus on uniqueness and non-plagiarised which adds its valuable to the users. Google is intelligent enough to identify the thin and copied content and penalise accordingly. There is no escape route unless contents are of good quality which can be stated as prime requirement for higher ranking of a website. While drafting the contents you need to focus on users and understand what they search for. Contents are not for search engines but for users and search engine will identify your audience likes based on your matter on your website.
The consistency of your actions will build credibility and better ranking through link profiles. Start building link profiles instead of targeting single or specific pages. Review the existing links through Google Webmaster account and go ahead for more links.
Exact anchor texts
While performing SEO, use of exact match anchor text can cause over-optimisation resulting into site penalization. It would be recommended to use approximately 5-10 links on different anchor texts and on some major keywords, even better branded keywords. It is understood that using some exact match anchor links connected to highly relevant web pages can actually contribute to better rankings.
Unfriendly mobile design
With the increasing trend of using mobile internet to access different services, websites has to be mobile friendly. Mobile friendliness just cannot be ignored. Recently, Google has declared officially this to be a part of ranking factor, this means a website which is optimised for mobile would be ranked better compared to those without it. Text size, links positioning, screen size, etc. all are to be taken care while designing and to be optimised to make it mobile-friendly.
Poor user experience
It’s very basic that if a user visits your website and do not like it Google will not appreciate that and record it as a bad site which impacts the ranking. Consider that user interacts with site and this experience is continuously analysed by Google.
If a user returns to search results because of some reason, Google will immediately devalue your site. Visuals, aesthetics, user friendly navigation, excellent quality contacts are major factors which surely influence the user experience.
Low site user engagement
Inviting traffic on your website and engaging them are two different dimensions. The latter is assumed to be much more challenging which leads to lower search engine ranking. Some tactics should be used like performing A/B testing however, can boost the engagement aspect. Despite all that you must have insight on audience behaviour and preferences.
Interstitial ads which appears before user can access content of website like asking something to download may attract punishment by Google because it is considers an interruption to the user experience. They could still be used but with a huge potential of down ranking your site drastically.
Earlier Google said link building is unnatural and should be avoided but later same Google emphasised that link building is ok provided it follows Guidelines of Google Webmaster. Even not building links could be penalised to your website. To find more link building opportunities, you can employ search operators.
Misusing reconsideration requests
In case of violation of Google Webmaster Guidelines, penalization is sure to come. But you can make request for reconsideration after making necessary changes to your website to revoke the action taken against you. But it should be used wisely.
What are you now waiting for? Gear up for best!